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Gift preferences

Subscription term

Gift preferences

Subscription term

Delivery schedule

Delivery schedule

Flower Gifting & Subscription Management

Guide shoppers by occasion, budget and palette, then offer recurring flower plans with explicit schedules and billing information.

Try the interactive demoIndustry report (Chinese)

For florists and flower retail teams

A gift is one promise. A subscription is a series of them.

Gift shoppers need a bouquet that suits the occasion. Subscribers also need to understand delivery dates, payment commitments and what happens when plans change. Connect those decisions so your team has a clear service agreement to fulfil.

01

Occasion gifting

Guide the choice by occasion, budget and palette, then confirm size, message and recipient details.

One purchase, one delivery commitment
02

Recurring flowers

Set out the term, price and delivery day, with a clear way to manage pauses and future service.

Multiple deliveries, an ongoing agreement
01Guided gifting02Subscription pricing03Delivery changes04Project scope

01 / Guided gifting

Give shoppers a reason to choose a bouquet.

The proposed selection flow uses occasion, budget and palette to shortlist flowers and explain each recommendation. Shoppers can change their budget, compare options and move on to size selection.

  • Occasion gives the recommendation a purpose: a birthday, an anniversary or flowers for home.
  • Budget is a selection constraint, so the shortlist remains relevant to what the shopper wants to spend.
  • Colour preferences are explained alongside the bouquet, leaving room for the shopper to decide.

For your business: connect your actual catalogue, prices, seasonal availability and merchandising rules.

02 / Subscription pricing

Separate the first payment from the full commitment.

A recurring service needs to explain both what is due now and what the plan costs overall. Plan selection updates the payment breakdown, with discounts attributed to the relevant delivery.

  • Choose the term and first delivery date, then specify floral preferences.
  • Apply a discount to a named instalment so the calculation can be checked.
  • Display the first payment separately from the plan total.

For launch: agree prepayment or recurring billing, payment consent, failed-payment handling and refunds before integration.

03 / Delivery changes

Make the next delivery clear when a subscriber changes plans.

The subscription account brings together the term, delivery day, deliveries made and current status. Pausing displays an explanation; resuming updates the next delivery date.

  • Keep subscription status and delivery information together for easy checking.
  • Provide explicit pause and resume actions without starting a new purchase.
  • In production, carry changes through to preparation, delivery and billing.

For your team: define change cutoffs around preparation times, with separate rules for unprepared, prepared and dispatched orders.

From customer choice to store operations

Scope a service your team can actually fulfil.

The proposed system connects selection, pricing and subscription changes to your catalogue, payments and fulfilment process, reusing existing systems where appropriate.

WorkstreamPlanned functionalityTo define for production
Catalogue and discoveryOccasion, budget and palette filters with recommendation reasonsCatalogue source, availability, merchandising and manual recommendation rules
Plans and paymentPlan selection, first payment, discounts and totalPayment methods, consent, failures, refunds and reconciliation
Subscription changesPause, resume and next delivery dateCutoffs, effective delivery and handling of prepared orders
Store fulfilmentCustomer-facing delivery day and floral preferencesService areas, preparation lists, substitution approval and delivery integrations

Connect payments, notifications and dispatch through agreed interfaces and permissions.

Start with one real plan and the rules behind it.

Use one store or delivery area and one recurring bouquet plan to agree the catalogue, billing, change and fulfilment rules before selecting integrations.

  1. 01

    Bring operating examples

    Share products, plan prices, service areas, change cutoffs and the commerce or membership tools you already use.

  2. 02

    Agree rules and interfaces

    Define how deliveries become orders, when changes take effect and who handles preparation and delivery.

  3. 03

    Rehearse exceptions

    Include pauses, resumption, failed payments, substitutions and last-minute rescheduling in the agreed acceptance scenarios.

Frequently asked questions

Decisions to make before you build.

Plan for the decisions behind every recurring delivery.

Bring your products and delivery rules.

Your plans, example orders and current systems are the starting point for a practical first release.

Contact Wavesteam

No. Start with guided selection, product configuration and ordering if your business is mainly occasion gifting. Add subscriptions when you have a repeatable product, preparation capacity and delivery schedule. Scope should follow your operating model.

Agree which deliveries carry a surcharge, which substitutions are acceptable and when customer approval is required. Those rules can inform pricing records and confirmation flows.

Pause and resumption rules must define request cutoffs, the affected delivery, prepared orders and the treatment of prepaid balances or recurring charges.

We can assess its catalogue, order, membership and payment interfaces first, then scope the missing discovery or subscription features. Synchronisation and supported changes depend on the APIs and permissions available.

Recommendations can be rule-based or use a model after assessment, with prices, stock and available flowers remaining explicit constraints.

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Guide shoppers by occasion, budget and palette, then offer recurring flower plans with explicit schedules and billing information.

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